In today's world, having an online presence is not only a necessity but it’s essential! Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they can’t find you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business. It is for everybody from big corporations to entrepreneurs, small business owners and home-based businesses. Having an online presence is imperative since most consumers are online. Whether it’s via a mobile device (which over 55% of us use), desktop or laptop, websites are a big help for everyone in the business industry.
A website is considered the new "yellow pages" that works for your LED business 24/7. It is essential to have a strong online advertising presence to be able to provide customers with a central information source they can access at any moment. A website is a powerful way to increase your LED signage sales.
Some of the benefits that a website can bring to your LED business include:
- Engagement: It helps companies engage, market and create a rapport with customers and their target audience.
- Lead Generation: It generates leads and expands your customer base.
- Image and Branding: It boosts the image of your business’s brand in the minds of potential customers.
- Quality: It reiterates the quality of your business and service and helps inform prospects.
Consumers typically associate the value of a business with the look and quality of their website. Websites are the face of your business. A poorly designed website, a site with little or wrong content, or even no website, will likely cause you to fall short of your potential. Just like with a digital LED sign, you need to pay attention to how your website looks and the message it sends to your customers.
Best Practices for Business Websites:
- Clear and Useful Information
Make it easy for visitors to know exactly what your business does and what it has to offer. It is important to have an “About Us” and “Products/Services” page. Visitors will be able to easily identify whether or not they are dealing with the right company.
- Easy-to-Use Navigation
It is essential that your website is user-friendly. Help visitors easily find what they are looking for. Have clear navigation at the top page or in the left side bar. Use words that people are familiar with, such as "Home", "Company”, "Contact Us" and “Product/Services."
- Keep It Simple
Don't make your visitors life more complicated. You don't need to fill your website with too much information or clutter it with a lot of graphics. Your visitors need the basic and straight-to-the-point information. A simple design, brief content, gallery, and contact information are the necessities.
- Easy to Find Contact Information
Make it easy for customers to contact you. A call-to-action is critical. Include a web contact form, phone number, email, physical address and store your location in Google Maps. Depending on the industry, having a live chat function can help your clients and potential customers contact you instantly.
- Well-Designed Website
You want your website to capture attention just like how digital signage works. Keep it clean and organized. A simple yet professional-looking and user-friendly web design with organized content works best. It should make a good impression to keep the visitor's interest.
- Fresh Content
Keep your website updated with fresh content to stay relevant and purposeful. Having quality content will drive traffic to your site and generate leads. Content is critical for SEO. Your prospects need to find you and SEO provides your business credibility. If you are easily searchable, and give visitors the information they need, they will keep coming back.
Your website is also a way for you to establish yourself and your business as a trusted authority. Share what you know and make it bring you more credibility.
- Clear Call-to-Action
Keep a focus on making it clear to your visitors what you want them to do. Guide them. If you want them to ask for a free quote or contact you directly, make those options easily visible and accessible from anywhere on your website. Clear CTAs will help to drive interaction with potential customers and increase sales for your business.
- Add Customer Testimonials
People love to hear about success stories from real people. Have a page that showcases positive feedback, good results and honest words from your clients. It builds trust in your business, especially if you are new in the industry. Through those testimonials, visitors can gauge if your services can truly meet their needs and ultimately boost your digital signage sales.
Build your online presence and be seen by your clients and prospects.