Subscribe to Email Updates
Adaptive Display's Digital Signage Blog
Like most advertising mediums, choosing the right mix of visuals and copy is vital to targeting the appropriate audience for your offering. LED signage is no different. Oftentimes, digital messaging displays are underutilized, like driving a Ferrari in the city. It’s likely you put time and effort into your other marketing materials, so why should your digital message center be any different?
These days, one of the keys to having a successful business is getting the most bang for your buck. From the smallest one-man shop to the largest multi-national, we're all looking to get the most return from our business investments. In an uncertain economy, that's the best way to get ahead.
Undoubtedly, you worry about how to best invest your marketing and advertising budget. It might be time for some new outdoor signage, but understandably, you might be resistant to shell out too much money for an expensive sign that might not get you a return on the investment.
When you're looking to add illuminated signage to advertise your business, a big question immediately arises: Should you choose neon or LED display signs? While we may be a bit biased, the honest truth is that LED is superior to neon in most ways.
One aspect of owning an LED sign that frequently gets overlooked is the need for software to control it. To be able to run an LED display, you have to have software on a computer to choose your pictures and messages, as well as to format them. Since this digital signage software is vital to the proper functioning of your LED sign, it is important to consider which software package to use.
One of the biggest problems people face when they purchase their first LED display is putting images on it that show up well on the display. Fundamentally, an LED display is significantly different from a computer screen, and your visuals need to be formatted to make the best use of the technology. Simply dropping BMPs from your hard drive onto the sign will, most often, lead to a poor image on the LED itself.
LED displays offer many advantages over more traditional signs, but it often surprises people to learn that LED energy efficiency and overall cost savings is among these advantages. Businesses can often be put off by the relatively higher initial expense of a LED sign, but when you look down the road, it's an excellent investment.
Major events are taking place basically every weekend in Milwaukee once summer rolls around. Milwaukee’s biggest music event of the summer kicks off today: Summerfest 2012. This is a special year for Summerfest as they celebrate their 45th year of music festivities.
When you're looking into signage for your company, it's usually a simple question of getting the most bang for your buck. Signs become part of your identity as a business, so you want one, which catches the eye and makes people want to visit you, rather than the guys down the street. Even in today's digital world, never underestimate the traffic you can generate with a good sign.