Modern outdoor LED digital signs come in two basic varieties. You can either get a monochrome display, which is usually either red or amber, or one utilizing the full color spectrum. RGB LED displays allow you to have full-color, fully animated messages or videos on your outdoor board, which are excellent for driving more customers to your business.
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Adaptive Display's Digital Signage Blog
There's a big world of social media out there, full of potential customers for your business, and it's only growing. Whether you're using your LED digital displays as signs, message space, or menu boards, you should be looking at integrating social media to get the best response.