It's that time of year again. Children are groaning (even as their parents quietly sigh in relief) because summer has come to an end and they're back in school again.
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Adaptive Display's Digital Signage Blog
Harley-Davidson celebrated its 12th Annual Milwaukee Rally over Labor Day weekend at Milwaukee’s House of Harley. This special event was hosted in anticipation of Harley-Davidson’s 110th Anniversary in 2013 and brings in Harley riders from all over the world. The rally had an official public kick-off for the 110th anniversary by starting a countdown, which is shown on Adaptive’s StreetSmart 17mm Amber 32x224 LED display. Adaptive Display Solutions had the opportunity to attend the special event and join in on the public rally.
Communication is vital to anyone in the restaurant industry. You need to be constantly advertising your specials and new menu items, putting up signs where you hope they'll get the most exposure. At the same time, you have to let people know about your excellent customer service and work on your brand building, so they'll remember you afterwards. Plus, it all has to be done on a tight budget.
The digital signage industry has a fairly specific set of terms and jargon for describing LED displays. Here is a quick layman's guide to some of the most important terms to know when learning about digital signage.
So, let's say you've reviewed the evidence and decided that your next signage investment will be into LED display signs. It's a great choice that will pay off with dividends in the long run, but only if you address one more crucial question before proceeding with your purchase:
LED digital displays are a booming industry today, with an estimated 3.5 Million screens currently in use today, and an expectation that number will at least double by 2015. It's little wonder, since LED digital displays are brighter, longer-lasting, more versatile, and yet still more energy-efficient than any other type of illuminated signage.
The digital signage industry is an exciting one to be in at the moment. With digital signs quickly becoming popular alternatives to traditional neon and incandescent signs, the industry is experiencing growth in both demand and creativity. After all, the more digital signage takes off, the more people will be looking for creative ways to leverage it for greater ROI.
Undoubtedly, you worry about how to best invest your marketing and advertising budget. It might be time for some new outdoor signage, but understandably, you might be resistant to shell out too much money for an expensive sign that might not get you a return on the investment.
Modern outdoor LED digital signs come in two basic varieties. You can either get a monochrome display, which is usually either red or amber, or one utilizing the full color spectrum. RGB LED displays allow you to have full-color, fully animated messages or videos on your outdoor board, which are excellent for driving more customers to your business.
There's a big world of social media out there, full of potential customers for your business, and it's only growing. Whether you're using your LED digital displays as signs, message space, or menu boards, you should be looking at integrating social media to get the best response.