Adaptive Display's Digital Signage Blog

Digital LED signage is rapidly becoming mainstream and considered one of the hottest industries around.

In today's world, having an online presence is not only a necessity but it’s essential! Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they can’t find you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business. It is for everybody from big corporations to entrepreneurs, small business owners and home-based businesses. Having an online presence is imperative since most consumers are online. Whether it’s via a mobile device (which over 55% of us use), desktop or laptop, websites are a big help for everyone in the business industry.

Digital signage has become widely used almost everywhere - from restaurants to retail stores, banks, business offices, government institutions, churches and more.

Digital signage delivers dynamic media content to inform and persuade audiences. It is widely used by local government, retailers, communities, transit systems, and more.  No other medium allows you to deliver rich content at the right time and the right location.

Digital signage is an emerging technology. Today, it can be used in every industry and organization to support their brand, services and operational business strategies. It brings a competitive advantage, increases conversions and improves business performance when used effectively.

Digital signage systems have created a major impact on countless organizations and businesses. They have replaced the traditional displays in restaurants, retail stores, business offices, government institutions, medical facilities, churches, entertainment venues and school campuses. LED signs are designed to educate, deliver information on products and services, engage with viewers, help people reach their destination and much more.

Digital signage has revolutionized the digital advertising market and has grown in popularity especially among business owners. This powerful advertising tool is not only more affordable these days, but is also much easier to implement and manage. Compared to other signage or advertising solutions, digital signs offer dynamic and high-definition messaging, unmatched by other advertising mediums like television, radio and newspapers. 

Digital LED signage is a fast-growing market. Customers demand products that are superior in quality and safety. It is critical for manufacturers and retailers to adhere to legal requirements and acquire product certification to ensure safety. A third-party certificate ensures that a product meets the standard requirements.

Statistics show that companies that make use of digital signage as part of their marketing and communication strategy grow on average year after year and can point their growth back to messaging that was relevant.