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Adaptive Display's Digital Signage Blog

12 Reasons Why You Should Use Outdoor LED Signage

Posted by Chad Bogan on Mon, Mar 30, 2015

Using a outdoor led sign for your business isn't just a trend, but an essential business medium. Outdoor LED signs have been proven to increase sales and community awareness. 

Outdoor LED Signage can be used by any type of businesses, particularly small to medium size companies that have little to no budget for their advertisement. Full color outdoor LED signs helps promote a business effectively, whether it's a retail store, a gas station, a supermarket, a computer shop, a local cafe, etc. When compared to traditional advertising mediums like newspapers, radio and billboards, outdoor LED signage is also much cheaper.outdoor full color led sign

By using this powerful and dynamic advertising medium your business will be in the forefront in the minds of the customers and target audience.

Here are 12 reasons why you should use LED signs:

1. Brighter

Many business owners are using outdoor LED signage because of these type of signs are much brighter than other types of outdoor signage. Brighter signs, grab more attention and are visible even at greater distances. Both full color and single color outdoor LED signs remain highly visible in direct sunlight. 

2. Cost Effective

The initial cost of purchasing LED may be pricey, but they are cost-effective and cheaper in the long run. 

It can even help save money. How? First, you don't have to spend when you need to change the display on your sign. Second, LED signage lights consume less energy and require only little maintenance. Third, there's no need to spend time or money in changing the design or hiring people to install new signs. 

3. Longer Lasting

LED signages are durable compares to traditional lighted signs. They are made from non-breakable materials and lasts longer, requiring only minimal repairs and maintenance. This is because LED modules have longer life spans.  LED modules usually last up to 105,000 hours. 

4. Versatility

Unlike traditional outdoor displays that needs to designed and printed, LED signs are highly versatile. They can be quickly updated right from your computer with the click of a button! These changes can be shown in real time. Messages can also be scheduled based on the time of day, day of the week or month. 

5. Highly Attractive

Graphics and visuals attract and convey more information than words alone.  It helps improve the aesthetic appeal of the place.  This is the reason why LED signs are widely used in public places such as malls, train stations and airports.

6. Less Electricity Consumption

The key strength of LED signage is the reduced amount of power consumption. An outdoor led sign consumes 2 to 4 times less electricity when being compared to signs that uses neon or incandescent bulbs. Your business becomes more environmentally friendly by helping reduce carbon footprint. All Adaptive A-Series outdoor signs are UL Energy Verified.

7. Customize Advertising

LED signage can keep pace with changing situations, weather conditions, etc. It allows you to customize your advertising message for your target audience.  You can change the message, text, graphics, signs anytime you want and more often to match your business goals and meet your audience's needs. 

8. Less Maintenance and Replacement

Unlike traditional signs, outdoor led signs are less prone to burning out or shaking loose. LED signage does not need a lot of repair and maintenance. 

9. Energy-Efficient

LED lights need lesser energy to function. This is a great energy and cost saving for your business. They even generate very little amount of heat. 

10. Better Visibility

LED displays can catch people’s attention from a far distance. Eye catching messages and graphics command attention, communicate instantly and convey information quickly. It easily grabs the attention of consumers who are out and ready to make a purchase. It can also boost more impulse buyers. 

11. Make Personal Connections

LED signage allows you to connect with and engage your customers through personalized messages. You can display business information for professionals, inspiring messages for moms during carpool, local weather alerts, reminders, welcome home messages, etc.  

12. Make People Remember Your Business

Most people tend to forget what they see on traditional media (commercials, printed ads, etc.). Outdoor LED Signage gives you an advantage as people can remember it for a longer time and tend to go for brands that they are familiar with.  So when they need something that your business can offer, there's a huge chance that they'll remember the message you bring to them.  Just ensure that you have meaningful and fresh messages, informative updates, appealing graphics, etc.

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