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Adaptive Display's Digital Signage Blog

Traditional Static Sign vs. LED Digital Signage

Posted by Chad Bogan on Fri, Mar 20, 2015

Technology is developing on a rapid pace. With these innovations, almost everything is moving towards the digital world. 

competitive advantage

Signage and billboards have been around for many years, but have begun to gained more popularity during the past years because of digital displays.  Small and big companies are shifting to digital LED signs in instead of traditional signage methods. 

When compared to static and traditional print advertising and billboards, led signs have number of benefits.  Several studies proved that digital signage has the ability to attract more attention effectively compared to traditional signage methods. Digital signs simply draw attention to themselves because they stand out.  It seems to cost more, but it can be considered as a long term investment that helps increase business sales in a dramatic way. 


7 Advantages of Outdoor LED Signage

1. High Impact 

Moving full color graphics and videos give LED signage an ultimate attention-grabbing power. It builds your brand visibility, create more awareness and influence customers' decisions.


2. Flexibility 

Static signs will wear out, so with digital content. But you can always create new content for digital signs. Messages can be changed easily according to the time of the day.

Outdoor LED signs offers real-time advertising and information.  You can make use of your space effectively and show variety of messages on one screen


3. Reduce Cost 

A outdoor led sign may be more expensive upfront than a static sign. But in the long run, it can save your business a lot of more. Changing the message on the screen does not involve any additional cost. No need to reprint it or throw out old materials. This saves you from shipping, printing, processing and labor costs, etc.


4. Durability 

LED signage is resistant to water and heat since it's made from rust-free materials. It even consumes lesser energy. 


5. Dynamic and Better Targeting 

Static signs will tend to blend into the background after viewers see it a couple of times. A LED signs allows you to customize the messages and give your viewers a fresh experience all the time. You can easily tailor the message for your target audience to ensure that it accurately promotes your services and addresses your customers' wants. 


6. Unparalleled Responsiveness 

Thru connectivity, a led sign can be updated in real-time. It allows you to act to changing situations.  You can test which messages gives more result and fine-tune this for optimum returns.


7. Easy to Maintain 

Purchasing LED displays from a reputable sign company won't give you any worries. You'll get technical support and assistance whenever you need it.


There are more advantages that led signage bring than static media. But to enjoy these benefits, always consider what your business needs. It is always important to work with the best digital signage company who can provide you with all the needed support even after installation. 

LED signs play an important role in a business' marketing strategy. From driving important messages to being a source of information, the benefits that it brings will continue to be apparently powerful.


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