Think about the number of people who pass by your storefront or drive by your signage who have never before done business with you. Attracting their attention could increase your sales, right? You can do that with the help of animated signs.
Animation draws the eye. It attracts attention. Moving images requires your audience to pay attention, and in turn, pay attention to your offer.
You still have to consider the context of the entire screen design and the environment where the screen is located. Too much animation can be confusing to the eye and can disorganize your message.
Here are few pointers in adding animation to your digital signage:
1. Make your animations look polished
Consider these tips to add an extra oomph to your visuals:
Lights: Move lights closer to the subject to create a vignette. This makes part of your visuals fall off the edges of the light cone's penumbra. Add a few point lights and intensity adjustments to make your piece look polished. It improves visual impact. Also, add some colors to the light to create a sense of unity.
Keyframe interpolation: Adjust the keyframes (the most extreme points of an animation).
Camera motion: Use camera motion effects to make your animation more interesting. On an LED sign, this adds a sense of depth to a scene. For instance, a wiggling effect or dampers on camera movement give viewers a sensation that they're watching content unfold through a camera.
2. Avoid going overboard
Running a video in one block, animated weather in another or a TV channel in the bottom, will make viewers seasick just looking at your signage.
Use animation in moderation. Make it enhance your message. It's also not a good idea to overpower your message with animations.
In general, keep the animation layout subtle and have one prominent animation on the screen at a time.
Remember this important point: Draw people with movement, but engage them with your message.
3. Timing and spacing
Timing sets the rhythm of the animation, while spacing gives detail to the timing. Slow and fast timing adds texture and interest to the signage. Proper use allows you to have some non-linear action.
Remember to keep the most important feature on your signage static. It can be your slogan or logo. This way, people who haven't seen the entire animation will get to associate it with your core message and brand.
4. Don't let animation interfere with readability
Just because you can move it, doesn’t mean that you should move it. Chances are, the environment where your digital screen is located already has lots of clutter.
Nobody is going to read your content if your message is whirring across the screen. It will only make your content's performance suffer. You only have less than 3 seconds of full attention. Make sure you have enough time for people to read your test.
Great animations stand out and ultimately attract more viewers to your business. Have an effective digital signage content strategy to get the most out of your network.