Like most advertising mediums, choosing the right mix of visuals and copy is vital to targeting the appropriate audience for your offering. LED signage is no different. Oftentimes, digital messaging displays are underutilized, like driving a Ferrari in the city. It’s likely you put time and effort into your other marketing materials, so why should your digital message center be any different?
What you display on your sign is a representation of your business, not just a message. Custom images and video, animated and scrolling text, and live Twitter or RSS feeds can be the deciding factor on whether or not a drive/walk by customer decides to call, visit or associate with your business. Review content examples on our resource page. The majority of outdoor LED displays are used for the purpose of promotion, however; there is limited time to grab your audience’s attention. Here are 3 steps to making your content effective.
1. Incorporate Graphics, Animations and Video
Advertisers who use visual aids are 40-60% more likely to persuade audience members to take a desired course of action. Moving animations and video draw far more attention than a static message. Try to use images and video that correspond to your offering or even better, your specific product or service. This will elicit your target audience to connect these visuals to your business and in turn, keep you top of mind.
2. Use At Least 3 Different Messages
Digital signage grants the unique opportunity to customize your advertising, in real time. Some offers will be more effective than others, but choosing at least 3 different messages, your advertising reach can be expanded. All people are wired differently and the same offer could produce a different reaction for each individual. Using the full messaging capabilities of your sign, you are able to reach a wider audience.
3. Provide Content In Addition To YOUR Offer
By providing relevant, beneficial information in addition to a specific promotion, you can help build trust with your audience. Temperature, time, weather feeds, industry statistics, news and “Did You Know?” messages are all examples of information you can use to provide value beyond your specific offering. Providing this type of information will help you inform, educate and stay top of mind.
How is your business using engaging content on LED displays to build customer loyalty and additional sales?
For LED graphics and videos specific to your market, view our online store here.