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Adaptive Display's Digital Signage Blog

5 Ways to Increase Sales with LED Business Signs

Posted by Morgan Marks on Wed, Feb 13, 2013

These days, one of the keys to having a successful business is getting the most bang for your buck. From the smallest one-man shop to the largest multi-national, we're all looking to get the most return from our business investments. In an uncertain economy, that's the best way to get ahead.

LED Business SignsThe biggest appeal of an LED retail business sign is the ability to provide the most return on your investment. Advertising is a tricky business to begin with, especially because it can be so hard to show a return. Money spent on a static sign, flyer mailing, or a poster campaign might end up being money wasted.

Here are just five of the ways these digital LED signs can be used -and reused- to keep bringing new customers into your business!

  • Get seen! Hey, let's be honest: all the advertising in the world won't help someone if no one's looking at their advertising. Digital business signs are significantly brighter than any other form of illuminated sign you can buy. That means more people can see them from further away. Whether your traffic comes by foot or wheel, your sign will be the one people see first.
  • Create impulse buys: Is the lotto especially huge this week? Did you get an over-shipment of coffee that needs to move? Give people a reason to stop in! A digital outdoor sign is perfect for putting discounts right in front of passers-by, creating spur-of-the-moment sales.
  • Advertise time-of-day specials: Since your ability to change your messaging is virtually limitless, you can make time work for you! Restaurants can advertise breakfast, lunch, and dinner specials during the appropriate hours. Roadside shops can target commuters in the morning and families in the evening. Your traffic changes with the hours, so your advertising should change to match that traffic.
  • Put sales in lights: Even if you don't have much space, small indoor LED signs can create interest and engagement. These are excellent for advertising your daily sales and specials. As people wander by to window-shop, your sign will be right in front of them, urging them to stop in.
  • Show off the team: Commerce isn't just about dollars and cents. Any successful business knows that personal connections are key to forming lasting relationships. An outdoor LED retail business sign allows you to sell yourself as well. Pictures or videos of your team, showing off your customer-focused attitude, will bring people in almost as surely as sales.

So, an LED business sign pays for itself through its versatility. Unlike traditional advertising, it can be reused and show as many messages as you can think of. If one advertisement doesn't get 'em in your shop, you can try another approach without incurring additional costs.

Why are digital LED retail signs such a great investment? Because you can make so much of them, and make more money as you do! It's just that simple. 

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Tags: LED Digital Display, LED Business Sign, Sales