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Adaptive Display's Digital Signage Blog

How Digital Signage Serves Target Audiences In A Better Way

Posted by Morgan Marks on Wed, Jan 16, 2013

It's no secret that the entertainment industry is more crowded than ever. With smartphones, eBook readers, video games, and all manner of other distractions in the world, there's a lot of competition for your audiences' dollars. You need every advantage you can get to bring people to your theater or venue.

LED cinema signs give you that advantage.

LED displays in the entertainment industryWith LED cinema signs, you can precisely target the people you want coming into your business, with a bright and irresistible display that instantly grabs peoples' attention.

Here are just a few of the advantages of digital signage:

Targeted Marketing With LED Cinema Signs

  • Advertising Impact: It's well known that the human eye cannot resist glancing at something that's well-lit and flashing. Neon lights have been employing this principle for over a century. However, with digital signage, this isn't just meaningless flashing. They look, and then they see the messages you've crafted for them.
  • Remote Management: Unlike traditional signs that have to be replaced or re-lettered by hand, LED digital displays can be updated instantly at any time, day or night, from a computer at any location. You can even schedule updates and message changes to automatically go out with convenient digital display software.
  • Target Demographics: Do you have different crowds passing your establishment in the morning and in the evening? Customize your message to reach out to them both, with different advertisements at different times of day. Both the location of the sign and its message can be completely customized to attract the customers you want.
  • Save Money: Digital signage only uses around 10 watts of power, 5 times less than neon, and only around 10% as much power as incandescent bulbs. You can calculate your own power savings to see for yourself. LED cinema signs are also long-lasting, with an average lifespan of ten years, and need almost no maintenance once installed.
  • Maximized ROI: All this adds up to signage that truly gives you a return on your investment. With their long life, versatility, and their ability to precisely target different audiences at different times of day, you will get more clear returns on your digital signage than with any other form of outdoor advertisement.

Whether you're in the entertainment industry or any other, LED cinema signs are the best option for reaching out to the customers you want, and grabbing them before someone else does.

If you're interested in making an investment in an LED cinema sign, contact us for more information!

Free E-book How to Create Dynamic Messages

Tags: Custom LED Signs, Cinema Signs, Marquee Signs