So, let's say you've reviewed the evidence and decided that your next signage investment will be into LED display signs. It's a great choice that will pay off with dividends in the long run, but only if you address one more crucial question before proceeding with your purchase:
What sizes of LED display signs do I need?
LED displays come in a wide variety of sizes, from small single-line text displays intended for indoor use, to gigantic full color signs intended to be seen on the highway from a long way off. Picking the wrong size sign for the job will greatly reduce its effectiveness.
Selecting the Right Sizes of LED Display Signs
There are fundamentally three major questions you need to ask to help you decide what size LED display signs you need.
How far away will its viewers be? The most important element determining the size of your LED sign is where viewers will be when they see it. Are you targeting sidewalk pedestrians, or are you aiming at folks on the highway? In general, if you are targeting customers who will be close to the sign, you will want a smaller one with a higher resolution. For distance viewing, such as on a highway, you will want a bigger board with a lower resolution.
What is the intended content? Pictures and video work best on large, full color outside displays intended to be seen from far off. Your use of text should be limited unless it's very simple, like advertising gasoline prices. You might also consider a text-only board designed for distance viewing in this case. For close-up viewing, you can have more of a mix of pictures and text.
What is the traffic speed? This is vital for street viewing. The faster the road traffic, the less time they have to see and understand your sign. To counteract this, you will either need to make the board larger - to increase how far away it can be seen - or else simplify your message so it takes less time to view.
Finally, if you'd like help analyzing your traffic and deciding on the best sizes of LED display signs, contact us for a free traffic appraisal!