Undoubtedly, you worry about how to best invest your marketing and advertising budget. It might be time for some new outdoor signage, but understandably, you might be resistant to shell out too much money for an expensive sign that might not get you a return on the investment.
However, custom LED signs really are one of the single best investments you can make for your outdoor advertising. While they can be more expensive up-front than traditional wood, metal, or plastic signs, they also offer far more benefits for the money.
Here are just a few ways that you can save money – and create profits – in the long run with custom LED signs.
The Financial Benefits of Custom LED Signs
- Reusability: The biggest single benefit to LED signage is that it can be literally any sign you want it to be. Rather than having to order a new sign whenever your logo, motto, or specials change, you can update the sign within minutes from the comfort of your office. This also removes the need to send workers up to change the sign manually, lowering labor costs and reducing the chance of costly accidents.
- Power savings: LED signs are extremely energy-efficient, generally using around ten percent as much power as a conventional incandescent light bulb, and also significantly less than neon lights as well.
- Lower maintenance costs: Adaptive LED signs are made to be extremely durable and resistant to the weather. A typical LED display can last for a decade or more while in constant use, and requires virtually no maintenance in the meantime. Since it's software-controlled, you may never need to visit it in-person again after setting it up.
- Increased traffic: Being brighter and easier-to-see than any other sign on your block, will translate directly to more impressions on passers-by, and more people entering your shop. You can advertise different specials at different times of day, to attract different crowds. At night, it's a bright beacon, leading to your doors.
Custom LED Signs: The Smart Choice
When you look down the road, years in the future, LED signs quickly start looking like a good investment. With their versatility, reliability, and power efficiency, they can pay for themselves many times over during their lifespan. LED has even become the superior alternative to neon.
If your business wants a long-term sign investment that will pay off, investigate custom LED signs.