Newspapers, TV, and radio are the traditional tools of advertising. Understandably, they are the most common focus of business marketing campaigns. However, when it comes to promoting your small business, traditional advertising may not be the best choice. Besides being very expensive, broad-scale marketing throws a wide net, which reaches many consumers outside of your business area. Such contact is simply a waste of marketing funds. Perhaps you have heard about the marketing potential offered by online advertising and direct mail campaigns. These can be extremely expensive and not always effective in reaching your potential customers. When it comes to making the most of your marketing budget, look to the innovative solution offered by LED business signs.
You have probably seen them around. From the counter signs announcing a daily special at the bakery to the big, eye-catching LED billboards with words of wisdom from a local church to a list of coming events in front of the sports arena, LED signs have become a part of our lives. Perhaps this extensive presence accounts for the failure of many entrepreneurs to grasp the huge marketing impact of the signs. But while LED sign effectiveness may have gone unappreciated by many small business owners, the Small Business Administration (SBA) has not missed the potential of LED advertising and notes that it is one of the most cost-efficient methods of advertising and can be a deciding factor in the success or failure of a small business.
Claims of such powerful impact by LED business signs might seem overblown until the actual experienced business owners support them. The owner of a small business owner in South Carolina put the signs to use and celebrated the most profitable month in the company’s thirteen-year history.
Your business may have the world’s greatest product at the best price with excellent customer service in a fantastic location, but it will fail unless customers know about your business.
This old saying about the importance of advertising has never been truer than in these days when consumers have so many choices and are targeted with so many marketing messages. The only way to rise above the flood of advertising is to stay fresh by regularly updating. Small businesses can effectively magnify their positive traits and benefits by utilizing LED signs for business. Plus, all the LED advertising tools can be reprogrammed quickly and without cost to focus on new information or special deals. Just try that with any other type of marketing.
LED business signs require a single investment of your marketing budget and have typically shown a large return in a very short period. In fact, the SBA compares LED business signs to having a salesman promoting your business around the clock every day of the year. What business would even consider saying no to that?
To learn more about LED signs for business or invest in a sign for your business, contact Adaptive for more information.